Home Based Business Leads Generation Blog by Wayne Vassell

Hey Dwayne,

With out tracking you are throwing away money, It's that simple..

I learned this the hard way on a PPC project when I first started out online.

high views, great ctr, low cpc,..... oh but not a single person actually did anything....

cheap clicks that go nowhere really aren't cheap at all, you have to track everything.

Thanks,
Matt

Hey Wayne,

I've played the "flush your money down the toilet" game before. I learned some valuable lessons. The biggest one was to see which campaign / approach was working. Since then I've implemented tracking mechanisms to see what results are good ones versus which ones I should no longer pursue.

It was a good lesson I would rather not have to go through again.

Jerome Ratliff

There is a saying we had in the Army. The Commander will ask, "Are you tracking"

And you respond, "like a guided missile"

I think that works well here. You can hit the ground off course in the middle of some farmers field, (like a scud) or you can nail it through the living room window from 100miles away.

In essence, tracking means you can course correct. If things are not going in the right direction you can tweak it just a little to bring a big result.

Hey Chris,

That's it, you can see straight away if you are going in the wrong direction and save a lot of time and money.

Interesting comparison there my friend :)

I love this post, Wayne!

Tracking is where it's at -- otherwise it's like trying to read in the dark...

How are you supposed to know how to best spend your time (and money)?

Hey Derek,

I knew you would like this one. I have noticed you have been upping your PPC game lately, so as you know it is essential when you are using that traffic source.

Thanks for passing by.

Hey Wayne,

It's important to track your results. I track them daily. This way it shows me where I need to spend my time.

I like PPC, but let me tell you I've learned the hard way. I used it first when I ran my Real Estate Company. I made a lot of money and I wasn't really monitoring it. Until I decided to track it. Wow!!! I was able to spend less and still crank in the business.

Same applies to my business right now. Thanks for sharing this info and the tracking tools.

Chat with you later...
Josh

Hey Cool Josh,

A hidden PPC master eh! I will remember that! ;)

Thanks for passing by.

I'm guilty as charged with not tracking results as I should be doing.

Not ready for PPC yet, but I could be tracking what I'm doing thus far.

Thanks for the tip!

Have a great day!
Twila

Hey Twila,

Naughty naughty! (ha)

No worries, sure you will when you get time, as I mentioned it is still good to do it for free as well as paid.

Thanks for passing by my friend.

Wayne tracking is all about increasing efficiency and results so if you don't want to do this then I don't think you should be in business. Business at it's most basic is about minimizing expenditure while increasing profits. Thanks and have a great week.

Cheers
Marcus

~Marcus Baker~
Attraction Marketing Specialist

Hey Marcus,

Agreed buddy, the cheaper and more effective the better! :)

Hey Wayne,

I know I need to get better at tracking. I haven't jumped into PPC yet but you're right, I should be tracking everything, and I know I could do better.

Thanks for the reminder!
Susanna

Hey no worries susanna.

Thanks for passing by.

Wayne

Learning lesson is the name of the game. With PPC you have to lose to win. The losing is the learn curve so the money lost is really a valuable lesson. But as you say only IF you learn.

I track my stuff and it really helps to show me what works or what isn't working so well. This way I know how to best tweak what I am doing for the best effect.

Happy Monday
Dwayne

Hey Cool Dwayne,

It is a bit boring going through the stats, but that really improves your business.

Thanks for passing by.