MLM Marketing Debate | Is Aggressive Content Marketing A Good Plan or Just Spam?

Tue, Jun 1, 2010

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MLM Marketing Debate | Is Aggressive Content Marketing A Good Plan or Just Spam?

MLM Marketing Debate | Is Aggressive Content Marketing A Good Plan or Just Spam?

Good content marketing plan or spam?

Good content marketing plan or spam?

If you want to succeed in marketing your business online, I am sure many, if not all of you, would agree with me that getting your content noticed is a priority.

If you are using paid methods such as Facebook PPC then you can basically use money to get traffic fast.

However for free methods you have to think of the most effective way to get your content out there, and drive massive traffic Therefore many consider using an aggressive content marketing plan. You know what I mean, right? Here are a couple of examples….

  • Blasting out multiple videos to achieve many first page listings
  • Increasing Blog Traffic by submitting multiple article variations (spinning)

But here is the MLM Marketing Debate…. Is this method of marketing a good content marketing plan or just spam?

Honestly, I can see an argument for both sides. If a user searches for a keyword and gets the same duplicated article or video it is not a good experience for them.

So, I can see why some people would object to article spinning and using video tools to send out many videos.

Here Is My Opinion…

Personally, I say it comes down to “how” you do it. When I spin an article, I will create almost unique variations. It takes a lot more work, but I tend to get more backlinks and articles ranked. Therefore from a user perspective they get the benefit of non-duplicate content.

However I think a bad content marketing plan is creating completely duplicate content and playing the numbers game by blasting it everywhere possible.

What is Your Opinion?

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  • Tanzz

    Hi Wayne,
    Good post and a valid question. I think the primary piece should be original without a doubt. And how much ever you spin it, the content in its essence would remain the same wouldn't it? Only changes would be the words or construct of the sentences but not the message. Spinning by it's very nature is meant to get around the SEs.

    That said, I don't have a problem with spinning as such. It's just a way of getting your original message across to a lot of people.

  • Hey Wayne whats up? I personally spin. I do a very good job at it and you wouldnt know one from the other. It is almost as if another person gave there perspective. I just had some time and was browsing the internet to get some ideas for my website and found your. I see that you are doing a great job with the marketing end and have a great site. Oh by the way I am running a contest to find out the best marketing stratagy come by and check it out. http://clintmello.com/online-m...

  • I don't see any problem in spinning an article out and submitting videos all over the place.

    You wouldn't write a book and only sell it through one store would you?

    So long as your not submitting the same content to the same sites more than once, and the value is high, then you are doing a good thing.

    Just my opinion,
    Matt

  • Hey Wayne...great topic. I work to avoid duplicate content, from an SEO perspective. It seems that the big "G" doesn't like it. For me, spinning my content is a lot of work, but it's worth it to avoid the Google penalty.

    Now I never say never. Depending on "How" you do it, reusing your own content, spun slightly for a unique audience is ok. But I would not blast out the same piece of content intentionally for SEO rankings.

    I don't think Google cares if my spam is quality or not. If the content is good it's good, readers will love it. But if it's the same content blasted for the purposes of search rankings...it could be considered spam.

    Thanks for the discussion Wayne!

    -James

  • Wayne,

    This may sound repetitive but as long as it is good content, why not?
    I see many articles that have similar ideas but what I love about them is
    the way they tell a story, use a personal experience to make it easier to
    read and the writing skills they use to help keep your attention.

    I don't have a problem if people are spinning and like you said putting in
    quality time to spin a masterpiece into another masterpiece because
    they don't know who may come across version #3 that missed version #1.
    It could be that shining star that happens to come across that article.

    Party on Wayne!
    Tommy D.

  • Hey Wayne,

    I think it all has to do with quality and objectives. In a sense every politician in America spams our roadways half the year with duplicate content. Why don't we think of it as spam? There is a time a place and a setting for everything. If you set boundaries, and don't immorally place content strictly for SEO purposes then I think you are fine.

  • Hey Wayne,

    I'm with Eric in that the quality of the content must be good, otherwise it's just spamming. I see a lot of people doing reviews of companies just to rank for the keyword, but mostly the review isn't helpful...

    I've been giving your 3 sentence variations article marketing strategy a go. Still early days but I can see some positive results - more click through's from different directories.

    Live Large,
    Wayne

  • Hi Wayne,

    Monique and I blast videos all over the 'net because it works!

    When it stops working, I'll stop doing it ;)

    The whole point is to get people to your Nerve Center, anyway -- that's where they can find loads of original content.

  • Absolutely...

    I especially see this all the time and when anyone does things like this, it really makes you wonder about their integrity.

    Thanks for passing this on Wayne.

    Jerome Ratliff

  • Hey Wayne,

    First let me say that this is a great post. As far as the question at hand, I don't think aggressive content marketing is bad as long as you are providing value in the process.

    The more weapons that you have in your master marketer toolbox, the better.

    But!

    It has to be good content. If it's not good, it might as well be spam. That's my story and I'm sticking to it. :)
    Fred

  • I think it depends on the quality of the content that you are submitting. Good quality content never hurt anyone. The thing I don't like is people blasting crappy content. The crap is where spamming gets to be a huge problem.

    Eric's Opinion: As long as you are providing quality content, distribute away.

  • I'll have to agree with you. It's how it's done that makes the difference. If it's the same content being duplicated, the yes, it's spam.

    If the content is re-worked to the point it no longer resembles the original, then it's not.

    Have a great day!
    Twila

  • Agreed, makes sense to me :)

    Thanks for passing by.

  • Hi Wayne,

    I'm a firm believer in creating unique content. It's the creative act which prospers you and attracts prospects. Using a spinner or similar device is competitive marketing. Competitive marketing means that you're trying to "beat out" the competition instead of using your unique creativity to attract people. The people who become kings of their niche create like mad and rarely use cheap and tacky competitive technique; that's why they're the leaders.

    Create, don't compete.

    Ryan

  • Hey Wayne,

    If someone is spinning the same article without creating different variations. Then I will consider it spamming. The main reason is because you are going to find a handful of duplicated content.

    Chat with you later...
    Josh

  • Yeah, important to spend the time re-writing to create unique variations.

    Thanks for passing by.

  • marcusbaker

    Hi Wayne,

    I agree with you there. What is even more distasteful is when poor quality work is duplicated all over the place making for "content pollution"!

    ~Marcus

  • Good point - Content pollution, is a problem alright.

    Nice one Marcus

  • Hey Wayne,

    I think you're right, it depends on HOW you do it. Just to have multiple's of the same thing is annoying and I see it as spam. However, if you change it enough, then sure, get it out there.

    Spam is so annoying! (unless you live in Hawaii ;) )

    Cheers!
    Susanna

  • Yeah, as long as we make it unique enough, why not!

    Thanks for passing by.

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