Keyword Research Techniques - How Do You Know What What People Want To Hear? USE YOUR EARS!

Mon, Apr 5, 2010

How-To & Tips

Keyword Research Techniques - How Do You Know What What People Want To Hear? USE YOUR EARS!

How Do You Know What Your Prospects Want To Hear? USE YOUR EARS!

Keyword Research Techniques

Keyword Research Techniques

Many times I hear people asking how do you know what to write about in your blog? or how do you know what your prospects want to hear? The answer is, you have to keep your ear to the streets and listen to what your prospects want. This is done with keyword research techniques. The only way to be sure is to have a system to find out what people are asking for.

There are many ways that you can use keyword research techniques to do this, however I am going to explain 3 ways that will not require any keyword research tools. They are quite simple, but like most things, it is only easy when you know how.

A Sneaky Look Using Yahoo Answers

I am sure you have heard of this before, but Yahoo Answers is a very good resource for practically any question you may have. There are many topics outside of the home business niche, but if you look you can find questions about many related topics that you can use for ideas to compile your content.

The great thing is, the users are real people with real problems. That means, no guess work! You can answer questions with your content that is actually needed. If people are asking for something they are “hungry” for answers. If you fill that hunger, you are seen as a valuable resource. Obviously once you have compiled your content you can post a link to your blog as the answer. That means you get direct traffic from yahoo answers as well as useful information for all of your readers.

The Survey Research Method

Another great way to do this is to request some feedback from your list. If you have been using some of the “list building techniques” that I discussed recently then you should be building your list.

You can leverage this list by asking them what they need. Basically ask them to either reply to you with their issues or use “Survey Monkey“. Survey Monkey is a smart website because you can design a survey to get as much info from your list to benefit them. You create the questions and collate the stats for your future content.

Have You Got Anymore Smart Ideas To Find Out What People Want?

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  • Great post and accompanying pic.

    Yahoo answers is a great way to research. the reality is online marketing is actually easier than people make it out to be. Great post like this highlight that

    Dwayne

  • matthewpedler

    Hey Wayne,

    Never heard of survey monkey before, will be adding that to my tools list :D

    Thanks,
    Matt

  • Hey Wayne,

    Didn't know about the Yahoo Answers -- thanks for that!

    Monique and I get a lot of ideas from people emailing and calling us with questions.

  • Yahoo Answers is a great resource, but you must be careful when leaving your links - it's super easy to get your account suspended.

  • Hey Wayne,

    That picture sure helps drive your point home. lol.

    Yes, listening is important and it's awesome that you included two great places to go to get ideas. I'll admit, I haven't utilized Yahoo Answers as well as I could have.

    Thanks for the info!

    Make it a good one
    Susanna

  • Hey Dwayne,

    I have about a hundred resources for getting demographically targeted post and keyword ideas. That wasn't one of them, but it is now.

    Thanks for the great advice.

  • Hi Wayne, great tips...thanks for sharing. By following your suggestions, I'll never be at a loss for words!

  • Hey Wayne,

    Google and Yahoo top searches is a great way to hear what is going on and using that to your advantage and perhaps write about it.

    There's a ton on there and it changes all the time.

    Talk to you later,
    Jerome Ratliff

  • Hi Wayne,

    Those are some big ears!

    Great info! Didn't know about Yahoo Answers but will definitely check it out and put it to the test.

    Thanks for sharing some of your golden nuggets!

    Have a great week!

    Ilka

  • Hey Dwane!

    Survey Monkey...I haven't heard of that one before. I'll have to check it out!

    You are correct, if you just keep your ears (or eyes) open, you can end up with endless topics and valuable answers for your readers.

    Have a Great Day!
    Twila

  • ericmcmillan

    There is no doubt that guy in the picture has no problems hearing what anyone says! I like Josh's idea about niche forums. What better place to go and be able to get your finger on the pulse of your target market.

    Maybe we should all just go after MLM and not worry about any of this research nonsense.

    Eric

  • Hey Wayne,

    Using Yahoo answer is a great way to get a pulse of what people are looking for. This is one of those under utilize resource available at your fingertips.

    Another great place to look is in forums. Find a niche forum and you'll find a wealth of information as well. Thanks for sharing!

    Chat with you later...
    Josh

  • Hey nice addition Josh.

    Forums are also very good for your research.

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