Man I used to love watching those crazy characters Tom and Jerry chasing each other like there was no tomorrow. Tom was so eager to get Jerry (or was it the other way around - ha) that he would go to any lengths to get that mouse!
Chase you like you are a mouse being hunted!
This is similar to some aspects that I love about online marketing, in particular attraction marketing. Rather than leading with your business, you lead with value and make your prospects chase you like you are a mouse being hunted!

Killer Autoresponder Messages
One of the best ways to build rapport with your prospects is to create autoresponder messages. Obviously you need to learn how to build your list first, but if you follow my blog regularly you will see information on doing that.
Daily Broadcasts
After you have some subscribers you have to make them want to do business with you. Autoresponder messages, in particular Broadcasts are a great way to build a relationship. Everyone has their own style of communicating their autoresponder content. I personally like to “keep it real” with my list. Therefore I speak to them as I would anyone else, but insure that I give them some powerful information.

If you are not providing any value to them, forget it. You need to leverage the information that you have provided in your blog and use your autoresponder content to drive them to your site. I like to keep it short and sweet, with a little “taster”, then invite them to read the full article on my blog.
I am not going to pretend that is any more complex than that, keep it simple and leverage your blog content.
Have you got a list? Do you have any Autorepsnder message secrets
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Mon, Mar 8, 2010
How-To & Tips