Article Marketing Tips Are One Thing But What Is The Point Of It!?

Mon, Jan 11, 2010

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A while back a did a blog post called: Article Marketing Tips That Will Blow Your Freaking Top.

That was some real cool premium info that can easily be used to dominate many niches to generate home based business leads.

However it is all well and good cracking off article after article but where do you stop? Why are you doing it? What is your goal?

You see I have quite a few members now that are generating leads using articles. However they see their articles hit the first page in Google then disappear a few weeks later and get demotivated when their lead flow starts to dry up.

So what am I rambling on about? Well in my opinion there are really two purposes for Article marketing:

1) Direct Traffic
2) SEO Juice

Direct traffic is what you will get in the short term. Every time you submit a keyword rich article and you submit it to a high page rank article directory such as Ezine Articles. You basically get a burst of traffic. Well, assuming you done your keyword research right.

That burst is primarily from the article directory itself and if you are lucky search traffic. However both of those will not last for a long time unless you have a plan for each and every article. And if you have 30+ articles to juggle that can be challenging.

That is where the SEO Juice comes in! If you have an SEO optimized blog you can get the best of both worlds. Short term, direct traffic from the articles and long term SEO juice from your article feeding your blog.

So my advice to you is to learn how to start a blog website, if you are not sure you can find some FREE info in this blog. And focus your article marketing on a long term plan as well as just short term direct traffic.