What The Hell Is LSI and What Has That Got To Do With Putting Your Article Marketing Strategy On Steroids?

Mon, Apr 19, 2010

How-To & Tips

What The Hell Is LSI and What Has That Got To Do With Putting Your Article Marketing Strategy On Steroids?

What The Hell Is LSI and What Has That Got To Do With Putting Your Article Marketing Strategy On Steroids?

article marketing strategy on steroids

article marketing strategy on steroids

Have you heard of LSI before? WARNING! - Wayne Is entering Geek Mode again, however this is useful!

LSI is known as Latent Semantic Indexing - Wooahh! Stop there Wayne! No, really listen it gets interesting….

Basically a lot of people feel that they have the best article marketing strategy by simply filling their content with their desired keyword. Sorry, but this is called “Keyword spamming“!

Maybe about 5-10 years ago you could get away with it, but our friend “Big G” got wise to people doing this and rumor has it they expect more from your content.

So What Exactly Is LSI then Wayne?

Well basically it is related keywords that compliment your main keyword. Lets say for example you were writing an article about “Dog Training”, instead of spamming your article with the word “Dog Training” 20 times and making “Big G” laugh at your content, you would use “Dog Training” a few times, and have similar words such as “Potty Training”, “Dog Rewarding”, etc… Are you with me?

LSI in a way proves that the content you are putting out is relevant and deserves a high position in the search engines (SERPS).

So How Do You Find These LSI Keywords For Your Article Marketing Strategy?

There are a number of ways to do this and implement it for your marketing strategy for articles:

1 - Big G’s Related Search

LSI - Big G - Related Search

LSI - Big G - Related Search


Simply put in your keyword and scroll to the very bottom and you will see the related results, use these as your LSI keywords for this article marketing strategy.

2 - Big G’s Free Keyword Tool

LSI - Big G Keyword Tool

LSI - Big G Keyword Tool

Go to the Free Keyword tool and put in your keyword. Then look at the other keyword results “sorted by relevance” - Yep, some more LSI. This is one of the best to use in article marketing strategies because you can see the search volume here.

3 - Big G Tilde Search

LSI: TILDE Search

LSI: TILDE Search

This bad boy is hardly talked about, and I doubt many people use it. Use the “Tilde” symbol followed by your keyword then you perform “synonym” search which will pull in LSI words. I will be honest this is not my favorite and I find it hard to pick out the LSI, but feel free to have a play.

How To Use These LSI Keywords In Your Article Marketing Strategies

Ok, once you have completed this exercise you should have your main keyword and some LSI keywords. The idea is to use all of them sparingly in your content. Ideally if you are doing a 400 word article or blog post include your main keyword at least 3 times.

Mention your LSI keywords at least 2 times each. The beauty of this is you can not only rank fro your main keyword, you can also rank fro the LSI keywords and generate traffic from multiple sources.

Any More Cheeky LSI Tricks for an Article Marketing Strategy?

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  • Hey Wayne...nice post. Not many folks talk about LSI. Glad you're putting this content out there!

    Have a great week!

    -James
  • Hey Dwayne,

    Awesome advice. Honestly this is the first time I have ever seen a blog post on LSI. This info is usually for sale. Thanks for putting it out there brother.

    I like to use the online thesaurus to come up with keyword relevancy. It helps when working with broad or short tail keywords. When working with long tail keywords, it gets extremely difficult to use LSI words effectively. You have to pick the one or two most relevant keywords and use synonyms for those. The tricky part is doing in a way that makes the long tail keyword synonymous with the LSI words instead of just the broad keywords.

    That sounded more understandable in my head. But in case it wasn't I thought this was an awesome post.
  • matthewpedler
    Great stuff Wayne!

    I had no idea about doing a LSI tilde search to uncover keywords.

    That's some cool stuff!

    Thanks for that,
    Matt
  • Wow Wayne,

    This is interesting. I've never heard of it and will have to play around with it.

    Thanks for sharing this!
    Susanna
  • You've uncovered a gem there Wayne.

    I knew about related searches but I never thought about using it to our advantage. I now have my next strategy.

    Awesome! Thanks much for the great explanation and pics.

    Jerome Ratliff
  • Hey Cool! Nice to know that helped my friend.

    Thanks for passing by Jerome.
  • Hey Wayne,

    Thanks for bringing this to my attention -- I can honestly say I've never heard of this!

    But I can also see how this helps people who "just write" on a topic -- surely some LSI keywords will pop in there by accident?

    It's like the hundred monkeys at a typewriter -- one of them will write Shakespeare (LOL)
  • (ha) - Actually that is a good point Derek, and I would say it is quite likely that you will write LSI naturally.

    When you think of it, those egg-heads at Big G designed it in such a way that it would read relevancy from naturally written text. However once we understand this, we can "make sure" we feed them the goods! :0

    Thanks for passing by buddy.
  • rhocam
    Hey Wayne,

    The headline definitely got me and I'm glad it did. I read your article and had an "aha" moment (again).

    I'm the first to admit I'm not an SEO, LSI, Keyword expert, but the way you put it was like kindergarten terms for me and I was like "Oh, that's what that means and that's what you do".

    Sweet.

    Thanks,

    Rhonda:)
  • Hey Rhonda,

    I am glad that helped you, sometimes that is all it takes to spark some bigger ideas, then you will be teaching me things that I had no idea about :)

    Thanks for passing by my friend.
  • Great info on LSI. I am a little torn on it, because it is pretty hard to track the effectiveness of using LSI words, but on the same hand, I don't want to ignore them since Oogle does factor that into their algorithm some.

    Eric McMillan
  • Oh for sure, better to use them. I have ranked for quite a few LSI keywords that have provided some good traffic.

    Cheers for passing by Eric.
  • Hey Wayne,

    I agree with Josh, but thank you for sharing it freely.

    Definately taking not of this one!

    Love your pic too, lol

    Twila
  • Hey Twila,

    Thanks for that, the main thing is people get value, glad it helped.

    Thanks for passing by my friend.
  • Hey Wayne,

    This information is something that you should package up and offering as an opt-in or sell it.

    Now, that I know about it. You bet I'm going to use it.

    Chat with you later...
    Josh
  • Hey Josh,

    You know what, you are probably right, it is cool to give my readers all the goodies though! (ha)
  • LSI - good stuff man.

    Simple effective way to help yourself to more of the pie!

    I will be implementing this more in my articles from now on
  • Nice one Dwayne, it works well.
  • marcusbaker
    Well I do use LSI when it comes to keywords but not all the time so it was great to be reminded that I need to start doing it again.

    I am always amazed at how easily I stop doing what I know works. I guess it's because there's always something new to try. You explained this really well Wayne. Thanks.

    Cheers
    Marcus

    ~Marcus Baker~
    Attraction Marketing Specialist
  • Hey Marcus,

    Thanks for that.

    I know exactly what you mean by leaving stuff that works, some days I kick myself for not doing things that have just been winners - you know what? It is the time management again, I haven't forgotten your post about that my friend, once I master that it will be all over! :)

    Thanks for passing by buddy.
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