In Part 1 we covered the need to focus on 1 target audience and find out what their problems are.
Here are the final 3 ways:
3) Writing effective Copy
Believe it or not in most cases you will attract your Home Business Lead with the words you write. People want effective information, and your job, if you want to be successful, is to articulate these answers into well written, and interesting articles, blog posts, etc.
Now, lets put one thing into perspective here, this will not happen over night. However done correctly you can get realistic results in 30 - 60 days. I suggest that you be yourself, you are not writing a textbook, you are putting across your tips in your own words.
4) Lead Capture
Once you get some interest from your article, blog, etc it is important to have a “call to action”. This means a way to direct your prospect to keep hold of thier contacts, e.g. name and email, so you can follow up any tips or offers.
This is ultimately what you have been working on here to attract your Home Business Lead, once you have that person on your “list” you can keep in regular contact, and lets not forget this person likes your work and is interested in what you have to say or offer.
Lets put this into perspective, lets say you hade a list of 1000 prospects on your MLM Lead List that have all read and loved your articles. If you have a new offer, e.g. a $49 eBook and you send this offer to your list and 20% want to buy it, thats $9,800 for one email!… or lets say you send an email out to that same list and invite them to read your Free eBook indirectly about your mlm/network marketing business and 20% like it and contact you, that 1 article has generated 200 targeted leads! Now do you see why the professionals work hard on bringing people to them?
The quickest way to capture this information is to setup a simple lead capture page, or “Squeeze page” as the industry call it. This is a very basic one page website that has a killer headline related to your offer and then “a call yo action to join your “list”.
After they join your list you simply follow up with emails.
5) Auto Responder
Now you may be thinking how can you keep up with all these emails? Well, the simple answer is you don’t have to. Put it on “Auto-Pilot”. Basically you need an Auto Responder. An auto responder is a piece of software that stores your prospects in a database (your list) and sends ourt emails on your behalf as you wish.
You setup the auto-responder to send pre-written follow up emails that are personalised to each prospect. These are sent at intervals that you decide up front, e.g. every day, every 2 days, etc…
I use Aweber, and they do charge for this service but you get a very reliable service that saves you many hours of admin and MLM Lead List management. Take my word on it, all the pros use an Auto responder.
So, now you know what you have to do to get your Home Business Lead coming to you, and you also know how to follow up these prospects once they have been “Attracted” to you.
To your success.
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Fri, Apr 24, 2009
How-To & Tips